Statistics show that currently 90% of the Chinese market from imported second-hand construction machinery excavator core technologies developed countries, including Japan. In recent years, with the rapid development of China's economy, the country has a lot of construction sites. Turn around to go to the site you will find a lot of printed Caterpillar, Komatsu, Hitachi Construction Machinery LOGO products in service, these projects are mostly used equipment machinery eliminated from abroad, because the user experience that " cost "than the domestic product is high, but the market has been welcome. Our foreign second-hand construction machinery market become a dumping ground?
According to county torqueconverte clutch is understood to survival and development of enterprises need to find additional sources of profit, corporate profits and diversify its sources of stabilization, the use of such a 4S shop integrated service platform to drive the parts supply machine sales, service and other sectors undoubtedly created a wider profit margins, coupled with the construction machinery enterprises to give customers real feedback, but also allows companies to fully understand the customer's needs.
Marketing model to diversify from a single shift
4S shop is a manufacturer operating in the market to extend cultural, more reflects the standardization work and services, allowing users to enjoy the full range of services.
4S shop there is a Chinese construction machinery market truly entered the era of brand competition logo. Era of progress, the end user is also progress, they are no longer only for construction machinery products levels of demand, the brand also has a higher level of demand. 4S shop there will be competition in the market to focus on the overall strength of the direction of the boot from a focus on a single factor (such as price, business conditions, etc.), but the overall strength of the brand is reflected.
Construction machinery into the mainstream trend 4S shop CTEC integrated marketing model and then upgrade
4S stores will become a trend
Domestic construction machinery market shift from the initial sit back and wait to take the initiative, a very important reason is the limited users to master product information and product less ability to identify, marketers must take a proactive approach multi-touch user, multi promotional products to achieve more sales. After years of development, the domestic construction machinery market began to mature, which is a significant sign that the user begins to mature, began to focus on the overall strength of the brand, select a product from passive to active select brands. Under this background, image building, environmental, functional and taste of 4S stores must be able to demonstrate the brand's overall strength, enhanced user trust and rely on the brand, this attraction marketers rely solely on the initiative is simply not reached .
Construction machinery into the mainstream trend 4S shop CTEC integrated marketing model and then upgrade
According to county torqueconverte clutch note, a good brand is the appropriate product quality and a full range of services, consisting of a variety of factors, whether it is in a leading position on the market, depending on whether there is a good reputation. 4S shop mode is more conducive to sales and service combined with each other, but they can provide quality services to users simultaneously, allowing customers to realize they are buying not just the product itself, but the service of the whole process.
Advantage Construction Machinery 4S shop
1, specification consistent brand image
4S store brand and the distance between the user further reduced, even though the user is actually exposed to the agents, but feel it is the brand, enabling users to more truly experience the brand's presence and influence.
Construction machinery into the mainstream trend 4S shop CTEC integrated marketing model and then upgrade
2, spacious, clean environment to buy
In the 4S shop, users can select products in a more beautiful environment, which has begun to products for the needs of the transition from the comfort needs of Chinese users in terms of product features, additional factors beyond the product can bring the same satisfaction stimulate user's desire to buy.
Construction machinery into the mainstream trend 4S shop CTEC integrated marketing model and then upgrade
3, professional sales and service
Whether it is marketing, or processes, allow users to communicate face to face with trained personnel, feel personally involved in professional disciplined forces from operating processes.
4, guaranteed service system
When the user has visited the repair shop specialized equipment and spare parts management norms, the hearts of service concerns certainly wiped out, the two points repairs and accessories is the process of using the product users are most concerned about.
5, fine customer management
From the beginning of the first to enter the 4S shop, the user has been included in the customer management system, marketing personnel will manage user tracking, and the initiative to provide appropriate services. Moreover, customer relationship management as a routine job content to include customer management system, which the user's loyalty to cultivate good.
CTEC integrated engineering machinery industry marketing mode and then upgrade
With the accelerated pace of internationalization of the industry, and vigorously promote the new industrialization strategy, Hunan Province, the construction machinery industry has been rapid development, has become one of the dominant industries in Hunan. On this basis, the carrying value of the construction machinery industry chain service platform doubled - China (Changsha) Engineering Machinery Trading Exhibition Center (CTEC) came into being, it is the middle of the construction machinery industry cluster, the construction machinery and equipment trading, 4S shop area, trade pavilion area, parts trading, theme parks, business support areas, research training base, second-hand trading, logistics area, living zone and other 10 functional areas.
According to county torqueconverte clutch informed, some experts predict that energy saving tasks to accomplish in the next five to 10 years, China's construction machinery industry will become an important sector to promote energy conservation, and its market potential should not be underestimated. Construction Machinery Industry Association president Qi Chun also said that China is called "the world's largest construction site," construction will drive the rapid development of construction machinery industry, and as more and more people pay attention to the environment, in the next 5 ~ 10 years of construction machinery industry will become an important force in China to promote energy conservation.
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